Genres are used as a way to categorise different products that share similar features or characteristics.
Genres are particularly important in the Media and Film industries because they:
- Help quickly establish differences between different media forms.
- Help to establish certain codes and conventions that film makers can follow in order to make the product look a certain way, achieve a certain effect and attract a specific audience.
- Help to establish certain expectations and familiarity in audiences.
- Help the audiences to develop personal tastes around genre and consumption.
Genre: A specific type of music, film, or writing.
Sub-Genre: A subdivision of a genre of literature, music, film, etc.
Hybrid genre: A genre in fiction that blends themes and elements from two or more different genres.
Codes and Conventions: System of signs, which create meaning.
Genre Tropes: A word or expression used in a figurative sense.
Genre Preference 1:
Genre: Action
Conventions of the genre you most like: Characters, Props
Films from this genre that you have watched and enjoyed: Fast and Furious, Hancock, I'Robot
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