The Film Before The Film
What I have learnt about title sequences and film opening are that they have changed a lot throughout the years, they are also known as the 'Film Before The Film'. Thomas Edison was the first person to use a title sequence at the beginning of a film in 1987 by using a text board to show the companies name and for copyright reason. The development of sound also changed and was more important in films. Actors started to become credited at the beginning of films and title sequences were used as a gate keeping function. The invention of TV led to people staying at home more instead of going to the cinema which made film developers reinvent the film medium. Film makers and designers produced elaborately designed film opening, they did this to grab the audiences attention before the film had started and by the 1950's these sequences became mini films in themselves, explaining the name the 'Film Before The Film'.Saul Bass was a title designer renowned for pioneering innovation in title design, at the same time Pablo Ferro and Maurice Binder also started their careers and for many years they set the standard for film title design. New technological development produced a 'new era' of opening titles. The first film with a digitally generated opening title sequence was superman in 1978. This opening sequence fascinated the audience because it was multi dimensional and physically impossible in the 1980' computers with graphic interface became available and in the 1990's the user friendly software 'After Effects' was used to develop opening title sequences. the digital technology revolution allowed the fusion of old trends with new technology.
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| Thomas Edison |
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| Saul Bass |
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| The Invention Of TV |
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| Superman 1987 |
| After Effects |
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